Last week, ChatGPT-5 rolled out “personalities” and the internet did what it always does… picked favorites. But, I’m over here thinking, “Cool, but will any of them really help keep my photography calendar full so I can sip coffee with Caleb, keep Lake out of daycare, and sneak mid-day walks with my dogs??” Spoiler: not […]
Let me guess. You became a photographer because you love capturing real, raw moments, not because you were dying to write Instagram captions at 11 PM or dream up a blog post while editing a wedding gallery. And yet, here we are. Marketing your photography business online has somehow become a second full-time job. You […]
If you’re a photographer and you’ve dabbled with ChatGPT but haven’t seen a clear ROI…this post will show you how to stop treating it like a content crutch and start using it like a strategic booking tool. Because here’s the truth: ChatGPT isn’t just a shortcut. It’s the new search engine. Potential photography clients are […]
I used to think I understood how stressful picking outfits for family photos could be. I’d reassure clients with tips, pin inspo boards, and send gentle reminder emails that said things like, “Coordinating, not matching, is key!” But then I became a mom. And had to get three of us dressed, at the same time, […]
Let’s be real for a second. If you’re a photographer, your “lead tracking system” probably looks something like this: Scrolling through Instagram DMs, then digging through emails and hoping you remember to follow up later and sticky notes. So many sticky notes. You’re not unprofessional. You’re just busy. Between sessions, editing, blogging, sending galleries, wrangling […]
Last week, I had one of those “mom moments.” You know, the kind where your kid does something so effortlessly cute that you have to grab your camera before the moment slips away? That’s Baby Lake for me. Sometimes I bring him to The Green Room—my cozy, plant-filled photography studio here in Milwaukee and we […]
If you’ve spent any time online lately, you’ve probably noticed the internet is obsessed with acronyms. SEO, AEO, GEO, AISO… it’s like alphabet soup out there! And if you’re a photographer or creative business owner just trying to get seen online, you might be thinking, “Do I really need to care about all of this? […]
Families grow and change so fast. One day, your toddler is taking their first steps, and the next, they’re off to school. Photos are the only way to freeze those moments so you can look back and remember every detail. As a Mequon family photographer, I specialize in creating warm, natural, and candid images that […]
AI traffic is no longer a trend. It’s the next era of online visibility. Business owners who understand this shift will be the ones who participate in AI-powered conversations, while others are left scrambling for page-two Google results. If you’ve been laser-focused on traditional SEO, but here’s my advice: Generative Engine Optimization (GEO) is the […]
The other day, I sat on the floor in my home office with my 10-month-old. He was admiring himself in the mirror. It was so cute – him recognizing himself and smiling so big! We both cracked up. Then I looked over at the clock and realized a few years ago, I would’ve missed this […]
