When running a business or a blog, you need it to be eye-catching enough to get people to click on it. You want people to pay attention to what you’re posting and how you post it, and one of the best ways to do that is to make sure that you are bringing your social media sites to life. Designing each of your individual Instagram or Facebook posts is a good place to start, but it’s also more than that – it’s essential.

People will decide whether what you have to say on social media is worth it based on how it looks. We’re all for the “never judge a book by its cover” mantra, but it’s just not relevant when it comes to social media. Social media is all about appearances, and you must be working to bring your social media to life.

Arranging your social media in a way that creates a positive and exciting impression is how you get people to click on your posts and listen to what you have to say. You have to consider the colors you’re using, the graphics, the typography, how to put music on Instagram story pages so that you can entice the senses when people click through. A good song will stop people in their tracks as much as using a white border on your social media pages. You need to bring your Instagram feed to life to get people interested in what you have to offer, and we’ve got the tips to help you to do it!

There are so many ways to get started with bringing some life to your feed, so let’s take a look at some of the best tips you could use right now.

1) Get to know it.

What filters are available and fit your brand? What music works well, and what’s trending? You need to know all of this if you hope to encourage people to come to your feed and get involved in talking to you. Then, choose a select number of filters and borders that you use to keep your feed a fairly uniform one. You want to make it look good, not “loud.”

2) Choose your colors.

Almost all businesses with a brand logo have an idea of what colors they want to use to promote themselves and become more recognizable. Extend this recognition to your social media and make your whole color palette reflected from your website to your Instagram feed. There are so many different filters and colors you can use via different social apps, and this is a way to do it.

3) If you can’t decide, block it!

When you think about how you can lay out your Instagram feed, consider block colors over patterns. You can create more than one color palette with the same color scheme, which allows you to add a little life while keeping your feed as consistent as possible. In addition, this type of rotating color palette option will enable people to look at your business and know that you are smart about how to attract your audience.

4) Don’t forget your fonts!

Are you adding cover art and fonts? Well, you must choose the right typography to go with your feed. It has to be on point, and it doesn’t have to be sophisticated. The right inspiration is important if you want to ensure that you are pulling in the right audience. The basic text tools will make your images pop right up and build a real consistency into your brand.

5) Go big on Instagram stories!

Your stories are more likely to be looked at than the main feed, which is why it’s so important to have cultivated stories that people want to watch. You can only bring life to your stories, from the music to the color scheme, when you give it some pizzazz. Your Instagram stories are a great tool to offer your customers and clients something to see that they cannot get elsewhere. It should be humorous and informative, interactive and fun to look at. 

6) Go a little further with brand templates.

There are so many great Instagram theme ideas out there, and the best way to ensure that you capture the attention of others is with branded templates. This will make the editing process far simpler, and if you keep these templates simple, your audience will lap them up! I use Canva to create my brand templates. 

7) Interact!

Lastly, the best way to bring life to your feed is to have conversations and interact with people. Make real connections by starting real conversations with your audience.